Rad Wine Consultants (RWC) has landed a retail wine consulting gig with River Road Wine. This is a web wine retail project, that was conceptualized by my old friend Billy, that will target the River Road corridor on the NJ side of the Hudson River from Fort Lee all the way down to Hoboken, offering just the right mix of cutting edge wines at a variety of affordable price points . The main target audience will be young adults who constitute a very large segment of the population in the targeted area, that will be offered fast delivery….I mean like within 20 minutes fast. Novel concept – order a bottle of wine on line and receive it at home within 20 minutes? How can you not love that concept? Hand selected quality products at great prices, delivered to your door really fast. Nice!

RWC has been entrusted to advise and assist River Road Wine with selecting the right variety and selection of wines for their web wine project. We have just started on the project this week. Billy and I had a great meeting along some even better Korean BBQ in Cliffside Park earlier in the week. The River Road Wine website should be up and running by the beginning of April, but there is quite a bit of work to do between now and then.